129788454320468750_53Yao Ming: the name full of hard sports celebrities in infringement of the rights shall be punished
-Morning news reporter zhujunyaoming sued the "Yao" and the flying trapeze Michael Jordan lawsuit against "Jordan sports in China" brand in China's sports industry with the help of sports celebrities to meet brand's move is not uncommon. For this, called national "sports celebrity activist" pioneers of Yao Ming had something to say. "This name represent my experience
tera power leveling, sweat, patient and painstaking effortsI should at least respect it, so I'm defending. I believe that Michael Jordan and a lot of people like us, will have the same feelings. Also, to clarify, facts tell you the truth, for some purpose, misleading commercial behaviour stopped, is also a protection for consumers. "Recently notable" sports celebrity activist ", Yao MingA resounding statement. As early as 2002, when new to the NBA, Yao Ming and his team "team Yao" began to consciously carrying out names some rights such as rights, portrait rights of the maintenance work, was "team Yao" means taken by the more conservative, just respectfully communicate with each other, and want to terminate the infringement, however slowly they foundAnd because of the weak domestic awareness in this regard
tera gold, they simply can't stop these behaviors. So, in 2003 with Yao right to portrait on the complaint of a carbonated beverage packaging, was begun in the domestic "sports celebrity activist" first gun. Yao Ming at that time signed by a well-known international brand of carbonated beverage, coincides with the portrait of this use, including Yao Ming, the Chinese men's basketball teamCarbonated soft drink brands are direct competitors, this makes Yao Ming and his team, whether it is in order to preserve their own or agency brand of interest, you must pick up the weapons of the law.
It is interesting, when Yao Ming's claim amount is only the Renminbi Yuan, but the intention for the future national sports celebrity activist as a result of significance is profound. This time, Despite the accusation, "Yao Ming" favour and awarded $ 300,000 tort compensation Yao is still determined to continue the appeal. "The case after winning in the first instance, we continue to appeal, because we do not think fines of 300,000 yuan enough to play an effective disciplinary effect, or will it make the other person feel breaches cost is very low. "Yao ming said," our rights, that is,You want to make the other person feel (tort) cost too much, to cease and desist. "In the course of the hearing of the case, develop sales" Yao Ming "Wuhan Baek Woon-Hak sharks sporting goods has a private" team Yao "communication, how you want through economic cooperation, but was roundly rejected. "The reason is very simple, it's like it was greeted withoutThe stuff you use
tera power leveling, you said ' with us in the future, earn one half '. Do you have such a sense? "In fact, tried to maintain the brand value of Yao Ming, as well as the inviolability of the rights and interests, as well as ten years" team Yao "has been committed to carry out one of their top priorities. "An enterprise should have a life of its own, must have the capability of independent innovation."Yao Ming believed that in recent years, the effects of sports celebrities have increasingly been attention, recognition, some hoped that with the help of celebrity sports industry and brand to market, which is understandable, but" anything is rules, on Stadium Court rules, business business rules, we all abide by, to formation of healthy competition and healthy development. ByWith our national laws and regulations and should be followed up, more perfect. I believe that, within the legal framework, protection of intellectual property is that you can do very well. ��
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